5X
Increase in engagement
Increase in engagement
Attendees
In Cisco Live, there are more than 1000 sessions, labs, training events that are available to around 35K attendees at the venue.
NBA all-star weekend was hosted by the NBA in Los Angeles over a 3 day weekend. There were 100,000 attendees, 30,000 square feet of music, events, sports and entertainment.
Cisco’s flagship event, Cisco Live, was moved to a virtual setting in 2020 and 2021 due to Covid. Over 130K attendees were expected from all over the world.