5X
Increase in engagement
Re-define Social Media Amplification
4K+
Attendees
The Problem
In 2019, Pure Storage had its biggest ever annual event in Austin and for the first time, the event marketing team wanted to focus on social media as one of the primary channels to engage with the attendees. As this was their first time highlighting their social media engagement, it was paramount that the brand and event be highlighted in the most positive light. Their objectives and requirements for the event were:
- Fully managed service
- Reward and encourage attendee engagement
- Unique experiences to increase attendee satisfaction
- Branded creatives to amplify Pure Storage's social presence
The Solution
FanKave’s strategy for this event was to showcase different social experiences that were contextually relevant to massively improve attendee engagement. Relevant content was automatically chosen based on location and context (like keynote, break-out sessions etc.) and shown to the audience around the venue.
- FanKave's platform powered by Machine Learning would auto-moderate content during the event
- Identify Pure Storage's influencers using Social Graph and highlight their content
- Daily Social Leaderboard to gamify, incentivize and reward meaningful social engagement
- Time-sliced playlist (powered by our Content Management System) to cycle multiple experiences on all the relevant screens to keep the content fresh for the attendees
- Designed Call To Action creatives to amplify PureStorage's social handles
The Result
01
Pure Accelerate's social media experiences received tremendous response from attendees and influencers resulting in 5X increase in engagement from the previous year.
02
Influencer tweets calling out the unique experiences were shown to upper management along with metrics as proof of success.
03
Automatically selected content resulting in brand-safe experiences, with absolutely no moderation from Pure Storage's social media team, was another big highlight that was very well appreciated
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